Episode Summary:
In this inspiring episode of New Adventures, host Amy sits down with Calli Williams, a first-generation millennial rancher from South Dakota, to discuss her family’s journey building T.W. Angus from the ground up. Callie shares how she and her husband Tate balance full-time careers with raising cattle, their experiences growing their herd, and their expanding business ventures — from an online bull sale to a direct-to-consumer beef program. She opens up about using a Pneu-Dart Model 178 projector during challenging flood conditions, her role on the NCBA Trailblazer Team, and even her recent CNN interview discussing beef prices. Packed with stories of grit, family values, and agricultural advocacy, this episode offers both practical insights and heartfelt inspiration for ranchers and consumers alike.
Show Notes:
- Guest: Calli Williams – First-Generation Millennial Rancher, T.W. Angus, South Dakota
- Episode Focus: Building a ranching business from scratch, balancing family & careers, and expanding into new markets.
Key Topics Covered:
- Family Ranch Beginnings
- Tate’s start in ranching without growing up on a farm
- How the couple met at the South Dakota State Fair
- Purchasing their acreage and uniting their herd
- Balancing Ranching & Careers
- Tate’s work in the family masonry business
- Calli’s role with the Wyoming Livestock Roundup
- Raising two young sons and involving them in ranch life
- Marketing & Community Engagement
- Growing a social media presence during COVID
- Sharing authentic ranch life to connect with urban and rural audiences
- Business Ventures
- Transitioning from private treaty sales to an online bull sale with DV Auction
- Hosting an annual open house event for customers
- Launching a direct-to-consumer beef business with a la carte and bundle options
- Overcoming Challenges
- Using a Pneu-Dart Model 178 during severe flooding to safely treat cattle
- Industry Leadership & Advocacy
- Selection to the National Cattlemen’s Beef Association Trailblazer Team
- Media training, outreach projects, and promoting beef at a national level
- Appearing on CNN to discuss beef prices and the cattle industry
Callie’s Advice & Insights:
- You don’t have to grow up in agriculture to succeed — passion, grit, and mentorship matter.
- Social media can be a powerful tool for marketing and education in agriculture.
- Direct-to-consumer sales can provide better value for both ranchers and customers.
Connect with Callie:
- ? Website: www.twangus.com
- ? Instagram: @calli_williams
Episode Highlights:
“We’re building something sustainable, not a hobby — a business our boys can be proud of.”
“Social media started as a lunch break hobby and turned into a marketing tool.”
“Seventy families had T.W. Angus beef at their tables last year — that’s what it’s all about.”
“You can start in agriculture even if you didn’t grow up in it — the opportunities are there if you work for them.”
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